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Bridging the Gap between Building a Business and a Sellable Asset

Most entrepreneurs and seasoned business owners are focused on growth, but few are truly building with the end in mind. At Into the Next, we help founders transform their companies from day-to-day operations into high-value, sellable businesses. Through financial strategy, operational clarity, and exit readiness planning, we prepare you for what’s next, whether that’s scaling, succession, or a successful sale.

Us in Numbers

300%

Clients’ increased revenue in 12 months 

20+

Acknowledgements

75+

Business Served all Over the World

30+

Combined Years of Experience

Why Into The Next

At Into the Next, we don’t just deliver spreadsheets, we build high-functioning, high-value companies.
Whether you're a founder navigating rapid growth or a CEO preparing for an eventual exit, we provide strategic financial leadership, operational clarity, and exit readiness tailored to your unique journey.
Unlike traditional firms that offer advice, we roll up our sleeves and take action.
From refining your financial model to streamlining your back office, implementing stronger workflows, optimizing team structure, improving vendor and margin management, or preparing investor-ready materials, we help you build the infrastructure that supports scale.
Our goal is simple:
To help you grow smarter, operate more efficiently, and increase the long-term value of your business, so you're never caught off guard, and always in control of your next move.
 

Led by a Founder Who's Been in the Trenches

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Alejandra Santos

MBA-CEPA

Alejandra Santos the founder and visionary behind Into The Next brings a wealth of experience and a passion for helping businesses achieve their full potential. With over 17  years in the industry, Santos has a proven track record of driving financial and operational excellence across various sectors, including CPG, technology, e-commerce, and professional services. Her extensive background in CFO consulting, strategic planning, and operational efficiency has equipped her with the insights and expertise needed to address the unique challenges faced by growing businesses.

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A few of Our Team Members

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Carla Garces

The marketing whiz behind Scale to Exit, Into the Next and the Educated CEO. 

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Xzavia Burton

The enrolled agent who solves all tax matters. Tax advisor and consultant. 

What Drives Us. What Unites Us. What Ignites Us.

Accountability

We own our results. We lead with responsibility, follow through on commitments, and hold ourselves  and our clients  to a higher standard.

Collaboration

We don’t just work for you , we work with you. True progress is built together, through trust, open communication, and shared ambition.

Value

Every move we make is rooted in one question: does this create real, measurable value? We build businesses that are not only profitable , but worth more.

Transformation

Change isn’t just inevitable, it’s intentional. We help businesses evolve boldly, strategically, and with purpose toward their next chapter.

Integrity

We tell the truth, even when it’s uncomfortable. Because long-term success is built on transparency, not just tactics.

Our Approach

We utilize a comprehensive 4-step framework to ensure the success of our clients. This structured approach is designed to deliver clear, actionable strategies and measurable results. Our approach has been designed to assess, protect, and suggest improvements as we continue to build enterprise value, positioning your business for a higher valuation. Our 4-step framework not only improves operational efficiency and growth but also positions your company for a strategic and profitable exit.

  1. Assess- Deep dive Diagnostic

  2. Protect- Address risks & Financial Hygiene

  3. Improve- Operational Enhancements + Financial Systems

  4. Exit Readiness & Valuation Strategy in some cases

Our Partners & Trusted Network

We collaborate with a trusted network of fractional professionals, such as: 
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  • Marketing & GTM Experts

  • M&A Advisors

  • Brokers

  • Private Equity Firms

  • Lawyers

  • CPAs

  • Recruiting Agencies

  • Payroll Agencies

  • Tax, R&D credit Agencies

  • Working  Capital Solutions

 Building an Ecosystem for Entrepreneurs and Business Owners

An Ecosystem for Owners Who Think Beyond Today

“I’m not just building a consulting practice, I’m creating an ecosystem that supports both founders and seasoned business owners at every stage of their journey. From strategy and capital readiness to operations and exit planning, I bring together the right people, resources, and knowledge to help businesses grow with intention. My mission is to build a community where entrepreneurs don’t just survive the challenges of ownership, but scale smarter, create lasting value, and step confidently into their next chapter.”

— Alejandra Santos, CEO & Founder of The Educated CEO, Into the Next, and Scale to Exit

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